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Bid of $650,000 Wins Right To Name New Species Of Monkey When the auction closed TV host Ellen Degeneres was outbid for the naming rights of the new monkey species. The auction, run by CharityFolks.com raised $650,000, with all proceeds to go to conservation activities like those run by WCS in New York. According to Kelly Fiore, the director of business development for CharityFolks.com, the winning bidder has chosen to remain anonymous. An announcement will come later, but to date there is no information as to what the new monkey species will be named. Ellen DeGeneres contributed an outfit and multiple pairs of shoes for separate auctions whose proceeds were then used to make a bid to name the monkey. According to Ellen DeGeneres’ spokesperson, money raised by her auctions will go to support the Madidi habitat of the new monkey species. The only guidelines is that the new monkey species name will have to conform to the rules of the International Commission on Zoological Nomenclature, an organization that makes sure each animal has a different and generally accepted scientific name. In the past 300 years, new species of animals have been named after royalty, scientists and explorers, like the Queen Victoria crowned pigeon, the Rothschild’s giraffe and the Roosevelt elk. Often newly discovered animals are named after things like their habitat, characteristics or behavior. The locals in Madidi referred to the monkeys as “Luca, Luca” because of the sound they made. Some of the other items available in the auction included tours of the Bronx Zoo and the New York Aquarium, vacations in Austrailia, Tanzania and Maine, shoes worn or signed by Ellen DeGeneres and Shania Twain, photograph signed by Alanis Morrissette, a Colin Farrell signed headshot, a session with fashion consultant to the stars, Philip Bloch and a $1000 shopping spree at Bloomingdale’s. There was talk of a bidding war between Ellen DeGeneres and Michael Keaton for the monkey naming rights, but this didn’t appear to happen, since Keaton was fishing in New Zealand at the time. "The Internet just became a safety net for this monkey and Madidi National Park," Wildlife Conservation Society president Steven Sanderson said in a statement. The species of titi monkey-- which is about a foot tall and has a brown body, a golden crown, orange cheeks and a white-tipped tail-- was discovered by a Wildlife Conservation Society scientist in Madidi National Park in Bolivia last year, the conservation society said. The term "titi monkey" describes about 30 species of monkeys found in South America. The proceeds of the auction were to be given to Bolivia's park service to help protect Madidi and the many animals that live there. The conservation society said it was overjoyed.

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